Vice President, Performance
Every campaign’s performance and all operational departments are under Nicole’s able stewardship. She leads with kindness, plans with foresight, and manages change without fear. Apart from being incredibly savvy about business, she’s artistic, nurturing, and downright hilarious. Her desk is the place where the client’s business objectives, the consumer’s voice, the agency’s insights, and the creative’s executions come together. Leveraging web analytics and business analytics to drive actionable performance results for clients, and financial results for FadiLaw. Cultivating, sharing, and leveraging subject matter expertise in organic SEO, Paid Search, Content, Conversion, Design to optimize digital portfolios at scale. Helping drive business results by initiating and providing actionable insight and information to partner groups. Analyzing, managing, and driving improvements in the value exchange between FadiLaw and our clients. Successful track record of developing and delivering web marketing solutions to solo and small law firms, helping them generate an ever increasing amount of client contacts via websites, blogs, video, mobile, social, and other web channels. With degrees in business and informational technology, Nicole has a track record of turning around failing businesses as well as offering a fresh look at taking your marketing to the next level. An expert in law firm marketing, Nicole is a member of the American Bar Association as well as a member of its Client Development and Marketing Forum Committee of the Law Practice Division.